Ohio Ballot Issues
Steiner PR is an established leader in managing and providing strategic communications counsel to statewide ballot issue campaigns.
In 2017, Steiner PR organized and managed the campaign to defeat State Issue 2, a populist proposal to limit the price the State of Ohio pays for prescription drugs.
Working on behalf of the pharmaceutical industry (PhRMA), Steiner PR led a bipartisan team and directed all facets of the strategy, communications and operations of the campaign. Ultimately, Issue 2 was opposed by the state’s leading medical groups, military veterans organizations, business and labor leaders and the lion’s share of Ohio newspaper editorial boards.
On Election Day, a stunning 79 percent of Ohioans who cast ballots voted against Issue 2, setting an all-time Ohio record of voter opposition to a proposed initiated statute.
In 2015, Steiner PR led a bipartisan coalition in opposition to another citizen’s initiative, this one to legalize the production, sale and consumption of recreational and medical marijuana in Ohio. The pro-marijuana campaign had a big early lead in the polls and outspent the under-funded opposition by 10 to 1. However, the proposal was defeated by nearly two-to-one at the ballot box.